BC Cancer Foundation gets physical to launch Shoppers Drug Mart® Weekend to End Women's Cancers™
Impromptu aerobics class surprises shoppers in Vancouver's Sinclair Centre
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Highlights from today's impromptu exercise class

Shoppers Drug Mart/Pharmaprix becomes official national title sponsor of WEWC

BCCF's Doug Nelson talks about the brand new Weekend

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For Immediate Release

Media Contact:
Kate Slean

Vancouver (Jan 20, 2010)

  • Today in downtown Vancouver's Sinclair Centre 40 people demonstrated against women's cancers with an impromptu aerobics class, to kick off the 2010 Weekend to End Women's Cancers benefiting BC Cancer Foundation (formerly The Weekend to End Breast Cancer).
  • As the group warmed up to Olivia-Newton John's "(Let's Get) Physical" their enthusiasm caught on with spectators and within minutes a second wave of participants joined in the fun.
  • The group consisted of BC Cancer Foundation and Shoppers Drug Mart staff, along with Weekend Walkers registered in the August 14-15th event.
  • Similar physical demonstrations took place in five other cities today, including Toronto, Montreal, Calgary, Edmonton and Ottawa.
  • Since researchers tell us there are links between breast and gynecologic cancers, and one in seven Canadian women will be diagnosed with one of these cancers in her lifetime, the Weekend to End Breast Cancer has been expanded to include all women's cancers. The new Weekend also includes:
    • The introduction of a one-day, 30 km walk for those who can't join in the epic 60 km, two-day event.
    • The choice for walkers to designate the funds they raise to either breast or gynecologic cancer research.
    • An exciting new partnership with Shoppers Drug Mart as the national presenting sponsor.
  • Since it began, the Weekend has raised over $16 million for cancer research in British Columbia. The event has directly funded major breast cancer discoveries at the BC Cancer Agency. It has helped fund the recruitment of leading researchers, and enabled the BC Cancer Agency to purchase its first digital mammography machine, to provide faster and more accurate breast cancer diagnoses for B.C. patients.
  • More information is available at www.endcancer.ca

Doug Nelson, President & CEO, BC Cancer Foundation
"Today's launch demonstrated that the new Weekend is even more dynamic and inclusive than ever. It is a strong statement that we are going to keep walking until we end all women's cancers. I encourage everyone to visit www.endcancer.ca and join us in the Weekend to End Women's Cancers."

"Over the past six years, the Weekend has had a profound impact on cancer research in this province. The new Weekend will enable more British Columbians to participate, because they can now choose to walk either 30 km or 60 km and can designate where the money they raise goes - either to breast or to gynecologic cancer research. The BC Cancer Foundation will be able to fund even more breakthrough discoveries leading to new treatments and cures.

Trudi Hughes, breast cancer survivor and participant from Vancouver
"As a cancer survivor, today's event warmed my heart. It was a great time and I think we really turned some heads. This event, which was already so great, has been improved and I hope that it will encourage people to go to endcancer.ca and register. Only through sustained action and commitment will others be spared the battle with cancer that my loved ones and I went through."

Mary-Alice Vuicic, Executive Vice President, HR & Organizational Development, Shoppers Drug Mart/Pharmaprix
"Shoppers Drug Mart/Pharmaprix is thrilled to be the national title sponsor of the Weekend to End Women's Cancers. We believe the WEWC is one of Canada's leading fundraising events in support of ending women's cancers and we are committed to that purpose. I encourage you to go to a Shoppers Drug Mart or Pharmaprix location and pickup a "sign up" form or visit endcancer.ca online to register for the walk."

About The BC Cancer Foundation
The BC Cancer Foundation, established in 1935, raises funds to support research and enhancements to patient care at the BC Cancer Agency, an agency of the Provincial Health Services Authority that provides a province-wide, population-based cancer control program for everyone in B.C. and Yukon.


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